So I’ve achieved my nefarious purpose and you know, deep in your heart, that you need a side hustle. How do you get started? Ask yourself these three questions, then take three action steps.
What do I love? Your side hustle isn’t going to be about more mindless work. No, you will focus on something you’re passionate about, something that you’d gladly do for free. So what do you love? Model trains? Animals? Cooking? Traveling?
How Are People Making Money Doing What I Love? You adore shoes. You spend hours on websites that sell shoes. Can you make a living selling shoes online? You adore your pets and love everything about ‘em, even the grunt work. Ever considered the wonderful world of pet sitting for profit?
How Can I Make Money Doing What I Love? This is the fun part—where you tweak your ideas and customize them. You adore shoes and you also like to write. How about starting a shoe-review blog, writing round-up articles on This Year’s Hottest Peep-Toe Trends? You get a buzz out of cleaning and seeing the results, and you know people in your area make money cleaning commercial properties. Oh, and you’re fixated on Pinterest decorating ideas. Why not mix it up and market yourself as a one-stop shop for property managers: you’ll clean and stage the property for potential renters?
Once you’ve considered your own passions, the usual ways to make money in your chosen field, and the unique ways you can tweak it, you’re ready for these action steps.
Visualize. What do you want to achieve from your side hustle? Be painstakingly detail-minded in this: it’s not enough to say, “I want to make some cash on the side.” Do you want to use that cash you made on the side to pay off a particular debt? And what does your life look like when you’re making money doing what you love? Write it down. Read it daily. Learn it, love it, live it.
Make Your Business Blueprint. OK, how are you going to do this? Don’t get intimidated by the idea that you’re making a business plan, just write down where you want to be in a month and then make a list of what you need to do to get there. An example: “In one month, I will have written 8 blog posts on shoe trends and my blog will be set up for affiliate marketing through Amazon.” What do I need to get there? Well, I need to start a blog. I need to set up the affiliate marketing on that blog. In a month, check to make sure you achieved your goals and repeat the process.
Fake It Till You Make It. Ah, the Imposter Syndrome. You’ve set up your shoe blog but you feel like a fake because you are just some nobody who loves shoes. The rest of the world doesn’t need to know that. Of course you won’t claim expertise you don’t possess, but make it a habit to think of yourself as a businessperson providing a valuable service, because you are.
And one bonus: Connect Like Crazy. Network, baby! Hit the Twitter button. Comment freely on other shoe blogs. Comment on the cute shoes that stranger is wearing and invite her to read your blog. Give freely of your time and your encouragement and you’ll find that your business grows.
Now comes the fun part: doing the steps. Good luck, and have fun with it!